What is Conversion Rate Optimization & Why It’s so valuable?
Here we will teach you what exactly conversion rate optimization is and why it is so important to an organization. You will know how American president Barak Obama in 2008 campaign generated 3,005,599 million email supporters, 588,000 more volunteers and $70 millions in additional revenue with a 46.6% increase in conversions.
What Is Conversion Rate Optimization?
When we talk about internet marketing, you can generate high revenue in few simple ways. You can drive visitors to your website in order to increase sales to generate high revenue, or you can also develop your website in a better way to boost sales with the same amount of traffic you currently receive. Now you will be happy to know that conversion rate optimization is the way that focuses on the latter.
With Conversion Optimization, you evaluate your sites sales chart to find out the ways by which you can improve your website in order to get awesome strength of viewers to purchase, subscribe or sign up for your service or product. After the evaluation you can create the better design of the website or the landing page. You will be happy to know that you will receive a good percentage of the sales with the same amount of traffic which you got earlier. Now you can see that how a simple change in layout, design and content can make a big impact on your service and sales. You can also find out the video that we have stored for you in our website.
Conversion Rate Optimization provides an unimaginable opportunity for both small and big size business. Our CRO experts optimize the sites with a scientific approach and helps organizations get the highest leads or sales from the same business.
To Whom CRO Is For?
CRO is for Founders, Entrepreneurs, Sales Persons, Businessmen, Online Marketers, Politicians, eCommerce Sites, NGOs and for everyone you who would like to improve the conversions of their website.
However, testing is the key factor when we talk about CRO. Once you test you will know the results. It will show you that how it has helped you in getting the conversions and leads. Not only one test you can try but we have an endless list of experiments that you can try. You can even test with the slight change in headline, theme colour, by changing the description, varying button colors and much more. If you get a small wins with these little changes, then it will change your business over time.
Why Is It So Valuable?
Hope you can now imagine how CRO is important to generate sales for the same amount of traffic. So instead of wasting money into PPC ads or digital marketing methods to get traffic, you can more easily convert the same viewers into your customers. And if you wish to get more traffic, your conversion rate optimization improvements will help you out with it.
Assume that you’re the owner of a software-as-a-service (SaaS) business. Before optimizing your site, your conversions were very few; say 5 % per day and that generates the revenue of $500/month. Now suppose you optimize your site and conversion rate increases from 5% to 10% with the same number of traffic. Now you can clearly see how a little change in design, theme structure or color has helped you to double your revenue with same number of visitors. Without changing your business or increasing your working hours, you have simply increased the conversions. So this means that CRO is more effective and you can make more money with it.
If Conversion rate increases, then you cut your cost per purchase in half.