You will be surprised to know how conversion Optimization can help businesses, companies, NGOs and even political candidates and their parties. So let us take an example of 2008 Obama Presidential Campaign. This campaign is the perfect example to know how conversion optimization can help a political leader gaining a popularity and accomplish the goal.
In 2008, Founder and CEO of Optimizely, Dan Siroker was the Director of Analytics for the Presidential Campaign. He cleverly planned that different headlines, pictures and short video clips should be tested to see which one was the most efficient at getting voters to sign up for the Obama’s e-mail newsletters. Now the idea was that people should support and sign up for the campaign newsletter rather than simply supporting the president financially and this trick actually worked.
CEO of Optimizely and his team ended up putting together 24 unusual variations with 4 button options, 3 pictures and 3 videos. Surprisingly, everyone was thinking that videos would be successful at getting people to sign up
What were the actual Results?
After testing with 360,273 visitors with each variant viewed by around 15,000 people, the story with an image of Obama’s family and a “Learn More” call to action button let to a conversion rate of 12% for the winning variation, a 41% increase over the original conversion rate which as 9.23%.
Even more inspiring than the boost in conversions from the winning variation is the fact that the new version let to around 3,771,125 additional sign ups, 303,000 more volunteers, and a bonus $65 million in donations over the course of the campaign.
So, these few things matters when we really want to target the large audience. So keep visiting for more interesting stories about conversion optimization and its strategies.